I keep moving up the stack: SEO, then marketing, now the programmatic layer.

I wasn't replaced by AI. I chose to learn how to build with it.

What I focus on

The path I am walking, in the order it happened.

Where it starts. Technical and on-page work, content, outreach, and the reporting that shows what actually moved.

Funnels, lifecycle, audience and measurement. The building blocks a campaign is assembled from once the search work is sound.

Automating the repetitive layer with AI in the loop. I keep the strategy and the judgement; the tooling gets built around them.

Most of what I have shipped is still online.

Peek into my workflow from idea to shipping.